MED-ROUTE promotes thematic tourism and mobility in the Mediterrranean

The MED-ROUTE project is co-financed by the ENPI CBC MED Programme under the Priority 1 (Promotion of socio-economic development and enhancement of territories) - Measure 1.2 (Strengthening economic clusters creating synergies among potentials of the Mediterranean Sea Basin countries).

MED-ROUTE aims to promote cultural and other alternative forms of tourism in both parts of the Mediterranean Sea basin through multimodal transport systems. The ultimate goal is to increase mobility in the participating regions for thematic tourism purposes, while at the same time promoting accessibility from one region / country to the other. This goal will be achieved - inter alia - through the development of a Mediterranean Web-GIS platform that will bridge cultures and transport systems of the participating regions.

The project aims to:

  • Increase / enhance the capacity of Mediterranean authorities in promoting their local / regional identities and alternative forms of tourism
  • Develop new trans-Mediterranean tourism products ("routes" on cultural and thematic tourism in the Mediterranean Sea basin)
  • Create networks among project partners and wider groups of stakeholders with the aim to exchange experiences, know-how and information and coordinate the formulation of policies on promoting thematic tourism through the use of new technologies
  • Reduce seasonality and improve the quality of tourists in the participating areas 
  • Improve the visibility of cultural assets and natural wealth of the participating areas